© 2016 Anton Miroshnichenko
© 2016 International Urantia Association (IUA)
| Latin American Urantia Conference – Bogota | Tidings — June 2016 — Index | Rejuvenating Your Study Group |
In March of 2016, with the financial help of donors to Urantia Association International, and after some market research, the Urantia Association of Ukraine was able to begin the first Urantia Book advertising campaign in Ukraine. As a result we have placed books in the Bookstores Network named “BUKVA”. So far we have:
- Placed an advertisement in the form of small banners in a total of 510 train carriages in the busy Kyiv subway system. These ran for 2 months starting 15th of February. The dimensions of these banners were 142 х 70
- Placed advertisements in the BUKVA bookstores network. Posters with the main information about The Urantia Book have been printed and placed on the showcases of the network’s seven shops in five Ukrainian cities. Six posters were A2 size and one was A3. We also had one book compilation at the showcase of the main store in Kyiv. The posters were showcased all through March. Personnel from some of the stores liked our posters so much that they left them on display in a less prominent place after the end of the placement period.
Our total expense, including the delivery of books to the shops, was approximately USD$800.
You can view photos of our campaign at this link: http://bit.ly/tub-adv-ukr
Number of Urantia Books sold through the BUKVA stores network for the last six months:
| November 2015 |
December 2015 |
January 2015 |
February 2016 |
March 2016 (with adcampaign in stores andsubway) |
April 2016 (ad only in subway) |
|---|---|---|---|---|---|
| 2 | 5 | 6 | 6 | 14 | 10 |
The entire amount of Urantia Books sold in Ukraine from 2014 till now directly to readers and through the BUKVA stores network is 273 books.
On behalf of members of Urantia Association of Ukraine I want to thank all donors of Urantia Association who made this project possible. We plan to repeat such advertisement campaign in the future.
Anton Miroshnichenko
President
Urantia Association of the Ukraine
¶ References
| Latin American Urantia Conference – Bogota | Tidings — June 2016 — Index | Rejuvenating Your Study Group |